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Meta’s profits surge, but AI spending threatens growth in 2025

The company is ramping up spending as it tries to get ahead in the AI race
Meta’s profits surge, but AI spending threatens growth in 2025Published on January 31, 2025
  • Revenue came in ahead of expectations
  • Higher expenses guidance for next year

In 2023, Meta (US:META) chief executive Mark Zuckerberg announced that it was the social media company’s year of efficiency. The company was under pressure, having spent billions on metaverse technology, while slowing growth and rising interest rates were putting pressure on valuations. Big shareholders were demanding more prudence.

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