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Should we debunk the greatest investment adage?

Faith in equities is cemented even from a relatively small sample size, but that doesn't mean everything
Should we debunk the greatest investment adage?Published on November 29, 2023
  • Over time, equities go up
  • Or did they just go up for the past century?

How’s this for a bit of upbeat, award-winning analysis: “That well-worn advice – time in the stock market beats attempts to time the stock market – has plenty to commend it, it turns out”?

The author? Yours truly. The award? CFA UK’s trade journalist of the year, given for a piece published last year on the long-term resilience of equities. And the need for this boastful mention? Well, it’s less of a brag than an admission. You see, reading it back a year on, it's worth looking at again.

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