This digital media group is on the upgrade

Simon Thompson: It has upgraded earnings guidance and completed a shrewd-looking acquisition

Published on February 3, 2025

2024 earnings beat recently upgraded guidance
Smart looking acquisition
Cash-adjusted PE ratio of 5.5
Rating less than half that of peers

London-based social and digital media group Brave Bison (BBSN:2.25p) has upgraded earnings guidance and completed the acquisition of Engage Digital Partners, a global sports marketing company that works with the world's largest sports brands and federations including Formula 1, ICC, Real Madrid and New Zealand Rugby.

Engage will combine with Brave Bison's existing network of channels, which already partners with the PGA Tour, Ryder Cup, US Open, Australian Open, CPLT20 and Le Mans. The combination creates an enlarged sports & entertainment division with pro-forma revenue of £16mn.

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