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Ideas Farm: Impatient investments

A look back at one of our biggest (and most successful) share ideas of 2022
Ideas Farm: Impatient investmentsPublished on December 19, 2022
  • Self-reflection (it’s that time of year)
  • A self-inflicted wound (Amazon’s)
  • Lots of idea-generating content…

Recently, I signed up to London’s public bicycle hire scheme. Doing so was painless: soon after applying through my work, I got an email telling me to create an online account, download an app and enter a code. Within seconds, the app informed me I was ready to ride.

Only, I wasn’t. Standing at the docking station the next morning, the app no longer recognised me, but instead helpfully suggested I pay for another year-long membership.

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